Wix, Website Refresh
Simply Arena Mirrors, based in Chesterfield, had already built their own website on Wix - and honestly, they’d done a great job considering they specialise in building mirrors, not websites. But like many self-built sites, it had reached the point where it needed a refresh and a more modern feel.
One of the key issues was layout. The website didn’t stretch the full width of a laptop or desktop screen, which made it feel dated and restricted. We redesigned the layout so it now uses the full screen space, instantly giving it a fresher, more professional appearance.
We kept to their established branding colours throughout to strengthen recognition and consistency. The site and navigation were streamlined to improve user experience, making it clearer and easier to move through. The messaging was refined too - clearer text that works not only for visitors but for Google as well. Stronger calls to action and well-placed buttons now guide users naturally through the site.
The checkout process was fully reviewed and updated to ensure everything works smoothly from enquiry to purchase.
SEO was a major focus. The foundations had been attempted previously, but without a clear understanding of how SEO functions structurally, it hadn’t been set up correctly. We rebuilt this properly so the website is now optimised and positioned to perform far better in search results.
It’s been a pleasure working with the team and learning more about equestrian modular mirrors along the way. If you’re in the equestrian world, they’re well worth a look.
